It's almost as if they are trying to trick me.
Start here: Contact Customer Care
Select "Adobe CC"
Select "Membership, signing in, and Adobe ID"
Select "Cancel my membership"
Takes me here : http://helpx.adobe.com/x-productkb/policy-pricing/cancel-membership-subscription.html
Click "cancel an annual membership"
Click "contact us" takes me back here: Contact Customer Care
Back to step 1.